We’re all about relationships at Genius, so it’s with great pleasure that we welcome exciting new partners to our network of trusted allies. Here’s a rundown of who they are and what…
So many marketing teams we speak to are dabbling with using generative AI in their work. And their attitudes to it vary from the slightly secretive whispered admission to the loud and…
77% of B2B marketing leaders say branding is critical to growth. And in a recent survey, B2B marketers said increasing brand awareness was their top priority driving strategy for 2023. How strong…
Fintech is an industry that is constantly evolving and needs an up-to-date B2B fintech marketing strategy in order to be competitive. Its ever-changing nature means that you’ll often need to revolutionise your…
B2B marketing webinars can be incredibly important for growth and sales, whether it be on the day of the event or nurturing for later on down the line. However, if your content…
Good B2B marketing copywriting is powerful as it has the ability to inform, educate and assist. With this in mind, what is best practice for getting the most out of your copy?…
The human touch can be so powerful. Despite seemingly everything moving online, there is still power in building relationships by meeting face-to-face and those benefits can be felt through B2B event marketing.…
What does growth mean for your business? Bigger revenues, easier investment or knowing that you’re connecting more people with technology that can improve their lives and, in some cases, change the world…
Come and join Genius at the region’s biggest business to business exhibition taking place at The Kassam Stadium on Thursday 15th June 2023, between 10am – 2pm. With over 250 businesses attending…
Think your competitive market is massive? Think again. We’ll show you how through the right messaging strategy you can clear the horizons on your competitive landscape and turn your business into the…