77% of B2B marketing leaders say branding is critical to growth. And in a recent survey, B2B marketers said increasing brand awareness was their top priority driving strategy for 2023. How strong is your B2B brand? Now is the time to find out. In this session you’ll be able to:
– Benchmark your brand’s performance against >300 other B2B brands across 6 key areas
– Understand the common brand building mistakes that hold many companies back, and how to fix them
– Learn how to use the RICHES brand building framework to increase the value and impact of your brand
– See how other B2B companies used their brands to boost investment, sales and growth opportunity
– Make the most of your time and budget, reducing your stress levels and getting better results with the same resources
Catch up on demand…
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